Exceptional Work –
Exceptional Results
What sets Us apart?
Unique to Holliday Communications, our principal, Deb Holliday, leads each client account with daily hands-on attention to everything from big-picture planning to the most minute detail of account-related tasks. In addition to her award-winning expertise in public relations, Deb’s extensive medical education and clinical experience bring a highly unusual value proposition to the healthcare PR table. Her background enhances her ability to grasp scientific concepts and strengthens her communication skills with clients, colleagues, media professionals, and key opinion leaders. It’s not enough to know a client’s messaging by rote, Deb wants to understand the science and technology behind each client’s product. That in-depth comprehension enables the creation of story angles that resonate with professional audiences.
How can a boutique public relations agency help your company achieve its goals?
Sometimes a smaller, more flexible boutique-style agency may be better, even if you’re a larger corporation. A boutique agency has the time to get to know clients as people. This results in much more in-depth conversation about goals and strategy, a strong agency-client relationship, and more individualized public relations solutions. A PR agency should essentially be an extension of a company’s own team – a boutique agency gives you a better chance of working with someone that can truly be that extension. You are working with senior staff – and at Holliday Communications – that means the owner. There is no “bait and switch” that you might encounter in a large agency. Smaller agencies are agile, while larger firms have more layers of communication and processes that can slow down projects. Owners bring the same tactics, contacts, and best practices to a boutique agency at much lower fees. This means you get experienced senior talent at lower rates.
Our specialty experience includes Ophthalmology, Optometry, Dermatology, Aesthetics, Orthopedics, Urology, Obstetrics/Gynecology, Urogynecology, Infectious Disease, Oncology, Anesthesiology and Dentistry.
Holliday Communications is a virtual agency. Lower company overhead translates into a more affordable fee structure for clients.
Check out what others are saying about Holliday Communications
John Saharek
Chief Commercial Officer, Harrow
“Putting the client’s best interest in mind’ is the phrase that comes to mind when I think about Deb. I’ve had the pleasure of knowing and working with her for more than a decade during which time she has always been a top-notch PR consultant for our company. I have been impressed with Deb’s ability to understand what needs to be communicated and quickly translate that into an executable plan of action.”
Doug Parry
Executive Vice-President and Publisher, PentaVision Media
“Deb Holliday is at the top of the field in vision care public relations and marketing – a true pro. She’s great to work with on both editorial and advertising. Deb is always responsive, she’s conscientious, and she delivers results for her clients.”
Deepinder K. Dhaliwal, MD
Professor of Ophthalmology, University of Pittsburgh School of Medicine & Director of Refractive Surgery and Cornea Service, UPMC Eye Center
“I had the pleasure of working closely with Deb Holliday for several years when she worked at the University of Pittsburgh Medical Center, Department of Ophthalmology. Her experience in clinical and surgical settings provides her with a deeper understanding of the science behind her clients’ innovations as well as the physician perspective. She is smart and sassy”
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